I founded and launched SoJoGo because I believe enterprises that prioritize social impact and purpose beyond profits can be an integral part of creating a world that uplifts all people and communities. My 25 years in community health taught me that an equity-focused team is continuously fine-tuning who they are consistently and aligning where they want to go together. But most importantly, I founded SoJoGo because I want to contribute solutions that create meaningful equity, diversity, and inclusion integration within social enterprises by supporting their leaders and boards. Our world is changing so incredibly fast and I know this is how I can contribute my best to that change.
SoJoGo is named in honor of my parents Socorro (So) and Jose (Jo) Gomez (Go) and to recognize their immigrant story of hope, their entrepreneurial spirit, and their work ethic that always put people first.
My father, Jose, was an 18 year old farmworker in Salinas, CA when he first came to the US in 1951. Within a couple of years, he “moved up”, out of the fields and into the kitchen as a cook in farmworker labor camps. My mother, Socorro, is the oldest of 11 siblings, and came to the US in 1960 - on her own at age 20, with hopes of starting a new family in a new country. In 1961, she was working as a waitress at a Mexican Restaurant where she met her husband, my dad, who was by then working as a cook in the same restaurant. They married in 1962 and continued working in restaurants, sometimes together, but mostly apart for the next 10 years. In 1972, after more than a decade of hard work, long work days/nights, and 3 children of their own, Socorro and Jose opened their first of several Mexican restaurants and finally became business owners. In launching SoJoGo, I am not only standing on their shoulders, but I’m also following in their footsteps.